Concept study

Patagonia

One person, one world, one look. 36 images in three sets of twelve: who, what and where.

Client
Concept study by Paira. Not commissioned by, or affiliated with, Patagonia.
Role
Story and image set, 36 generated images
Year
2026
Format
Vertical images, 36 in all
A hiker in a green jacket standing on a rocky ridge above a forested valley and lake
The person

Twelve images of her day, in order.

12 images
The person image 1 of 12
The person image 2 of 12
The person image 3 of 12
The person image 4 of 12
The person image 5 of 12
The person image 6 of 12
The person image 7 of 12
The person image 8 of 12
The person image 9 of 12
The person image 10 of 12
The person image 11 of 12
The person image 12 of 12
The details

Twelve close-ups of what she touches.

12 images
The details image 1 of 12
The details image 2 of 12
The details image 3 of 12
The details image 4 of 12
The details image 5 of 12
The details image 6 of 12
The details image 7 of 12
The details image 8 of 12
The details image 9 of 12
The details image 10 of 12
The details image 11 of 12
The details image 12 of 12
The world

Twelve images of the places around her.

12 images
The world image 1 of 12
The world image 2 of 12
The world image 3 of 12
The world image 4 of 12
The world image 5 of 12
The world image 6 of 12
The world image 7 of 12
The world image 8 of 12
The world image 9 of 12
The world image 10 of 12
The world image 11 of 12
The world image 12 of 12
In motion

The same world, moving.

The same world as a vertical video.

Next set Start a conversation

Concept study made by Paira. Not commissioned by, or affiliated with, Patagonia. Images are AI-generated.

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